Kitchenware specialist ProCook has recently announced a strategic partnership with Brave Bison, a leading digital media, marketing, and technology company. This move comes as part of ProCook’s mission to strengthen its brand awareness in the UK and become the first choice for kitchenware among customers.
The Gloucestershire-based retailer, which recently opened its 60th store at Atria, Watford, has chosen Brave Bison to enhance its existing paid advertising activity.
Brave Bison will be responsible for optimizing outreach and engagement across paid search, including shopping and feed management, and paid social. This decision was made in line with ProCook’s need for expert support to manage its performance accounts and align its digital growth with its brick-and-mortar expansion.
Brave Bison was selected for its proven in-house capability to manage multi-platform product feeds, run online to offline campaigns, and deliver performance across the funnel at ProCook’s required scale. The company’s in-depth response to the brief, informed by industry trends and audience and competitor analysis, was particularly impressive to ProCook.
Marta Navas, director of ECommerce, ProCook, expressed excitement about the future of ProCook. She acknowledged the clear opportunity to reach more customers and grow their business in a way that cements their position not only in the UK market but also, more generally, in the e-commerce space.
Navas praised Brave Bison for its ability to drive significant growth and the unparalleled energy, excitement, and understanding they showed for the ProCook brand. She concluded by expressing anticipation for the exciting activities they have in store as part of this partnership.
The Roadmap for Success
Brave Bison conducted a full audit of ProCook’s existing ad accounts to inform its strategy. The resultant roadmap and forecast for delivering on the brief demonstrated its ability to support ProCook in making a significant impact in the UK market.
Hannah Kimuyu, managing director – performance, Brave Bison, emphasized the importance of unearthing insights that help build cost-effective and sustainable methods for reach and awareness.
She expressed confidence that their proposed strategy would ensure that ProCook’s high-quality and value-led products cut through the clutter for UK consumers.